If you're any good. The Niche will find you.
1. The Unique Selling Proposition is not outdated. But, when everyone perceives themselves as Unique. It's very hard to differentiate all the choices.
Unique has Never Ever Sold.
The Best Does.
#1 Sells.
Buying The Best Proposition (BTB)
Why are you The Best out of The Rest?!
PS: Being the Best in The Entire World is Impossible.
You just need to be Best in The Eyes of Your Customer.
Cha-Ching!
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